Ask them!!
If you market to companies, tell your client that testimonials are the lifeblood of your business. Add "isn't that true of yours, too?" They'll sagely nod their head. Then say "Would you be happy to give me a testimonial I can use?" It's hard for them to say No, and you urge them to dictate it to their secretary there and then on their letterhead.
Another way is to mail a client satisfaction survey, that asks: few questions on benefits of their relationship with you. Finally, ask "if your experience has been positive, would you care to jot a testimonial here that we can quote in our promotional materials?" Ask them to add their signed permission for you to use it.
Another idea is to draft your own ideal "testimonial" which they need only sign, with permission for you to use. If they need encouragement, pledge a sum to a local charity for every positive endorsement they sign. If you sell to businesses, then even tape record your client's testimonial. Playing a tape of your client's voice warmly approving you is a far more powerful sales close than even a written testimonial - especially at a group presentation. (If the client is shy about tape recorders, use someone else's voice to dictate their written testimonial).
If you market to companies, tell your client that testimonials are the lifeblood of your business. Add "isn't that true of yours, too?" They'll sagely nod their head. Then say "Would you be happy to give me a testimonial I can use?" It's hard for them to say No, and you urge them to dictate it to their secretary there and then on their letterhead.
Another way is to mail a client satisfaction survey, that asks: few questions on benefits of their relationship with you. Finally, ask "if your experience has been positive, would you care to jot a testimonial here that we can quote in our promotional materials?" Ask them to add their signed permission for you to use it.
Another idea is to draft your own ideal "testimonial" which they need only sign, with permission for you to use. If they need encouragement, pledge a sum to a local charity for every positive endorsement they sign. If you sell to businesses, then even tape record your client's testimonial. Playing a tape of your client's voice warmly approving you is a far more powerful sales close than even a written testimonial - especially at a group presentation. (If the client is shy about tape recorders, use someone else's voice to dictate their written testimonial).
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