Testimonials are a silent sales force that you have more control (once you have them in your possession) over than other forms of word of mouth. Testimonials are so powerful because they:
- Are in the words of consumers expressing consumer issues.
- Help a new customer visualize what it will be like for them if they try your product.
- Speak in terms that other customers understand and relate to easily.
Testimonials can be solicited and filed for later reference. If you solicit written testimonials, be sure to explain what you are doing and why. Also, you can capture testimonials that surface during typical transactions with customers. For example, if you hear a customer talking favorably about your product or service to someone else, you can ask them for permission to quote them in your next advertisement, promotions etc. Use a customer response form that contains a section that asks for this type of feedback. Try taking at least 2 new testimonials every month and this helps you to keep in touch with customers regularly.
If you use testimonials, keep the following principles in mind:
- Secure permission from the individual before using the quotations.
- Use the testimonial in context. Refuse to twist the truth.
- Keep written testimonials on file in case someone wants to verify a source.
- Are in the words of consumers expressing consumer issues.
- Help a new customer visualize what it will be like for them if they try your product.
- Speak in terms that other customers understand and relate to easily.
Testimonials can be solicited and filed for later reference. If you solicit written testimonials, be sure to explain what you are doing and why. Also, you can capture testimonials that surface during typical transactions with customers. For example, if you hear a customer talking favorably about your product or service to someone else, you can ask them for permission to quote them in your next advertisement, promotions etc. Use a customer response form that contains a section that asks for this type of feedback. Try taking at least 2 new testimonials every month and this helps you to keep in touch with customers regularly.
If you use testimonials, keep the following principles in mind:
- Secure permission from the individual before using the quotations.
- Use the testimonial in context. Refuse to twist the truth.
- Keep written testimonials on file in case someone wants to verify a source.
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