Persuade satisfied customers for testimonials

Ask them!!

If you market to companies, tell your client that testimonials are the lifeblood of your business. Add "isn't that true of yours, too?" They'll sagely nod their head. Then say "Would you be happy to give me a testimonial I can use?" It's hard for them to say No, and you urge them to dictate it to their secretary there and then on their letterhead.

Another way is to mail a client satisfaction survey, that asks: few questions on benefits of their relationship with you. Finally, ask "if your experience has been positive, would you care to jot a testimonial here that we can quote in our promotional materials?" Ask them to add their signed permission for you to use it.

Another idea is to draft your own ideal "testimonial" which they need only sign, with permission for you to use. If they need encouragement, pledge a sum to a local charity for every positive endorsement they sign. If you sell to businesses, then even tape record your client's testimonial. Playing a tape of your client's voice warmly approving you is a far more powerful sales close than even a written testimonial - especially at a group presentation. (If the client is shy about tape recorders, use someone else's voice to dictate their written testimonial).

Do Testimonials sell your products / services?

Testimonials are a silent sales force that you have more control (once you have them in your possession) over than other forms of word of mouth. Testimonials are so powerful because they:

- Are in the words of consumers expressing consumer issues.
- Help a new customer visualize what it will be like for them if they try your product.
- Speak in terms that other customers understand and relate to easily.

Testimonials can be solicited and filed for later reference. If you solicit written testimonials, be sure to explain what you are doing and why. Also, you can capture testimonials that surface during typical transactions with customers. For example, if you hear a customer talking favorably about your product or service to someone else, you can ask them for permission to quote them in your next advertisement, promotions etc. Use a customer response form that contains a section that asks for this type of feedback. Try taking at least 2 new testimonials every month and this helps you to keep in touch with customers regularly.

If you use testimonials, keep the following principles in mind:

- Secure permission from the individual before using the quotations.
- Use the testimonial in context. Refuse to twist the truth.
- Keep written testimonials on file in case someone wants to verify a source.

How to build targeted Sales Lead Lists from the Internet?

The Internet is one of the free ways to build a quality list of targeted sales leads. Lists are everywhere on the Internet – yellow pages, white pages, Association and Membership sites, etc. But creating mailing lists and cold-call lists by manually copy-pasting them one by one into an Excel spreadsheet is tedious job and takes a lot a time. Buying or renting a list can be expensive and you can never be sure if you are getting the exact customers you want. Also, there is the issue of outdated contact data since contact information may change over time.So, you always need list of fresh leads which helps you in increasing your business revenue. 
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