Cold Calling Tips

Important tips for cold calling:

The main objective of cold calling is not to sell. 
Cold Calling is only a conversation between you and the prospect 
to get an appointment.

To get through the receptionists, call early in the morning and late evenings of office hours. 
Best time to call some of the small businesses – Saturday morning

5 steps in getting the appointment in cold calling:

1. Get the person’s attention
(Addressing him with his name like Good morning Mr. Jones)

2. Identify yourself and your company
 (I am Peter calling from ABC company - leader in so and so)

3. State reason for the call
(Tell him the benefits)

4. Qualifying statement
(Frame a question to make the prospect say "yes" which leads to an appointment)

5. Set the appointment
(Don’t confuse prospect by giving options for appointment. You decide the time and day)