Differentiate yourself from your competitors

Do you sell products that can be purchased somewhere else? If you do, it is very important to differentiate yourself from your competitors.

Are you different from competitors?

Below are the interesting statistics from a study conducted by The Sales Board in Minneapolis, Minnesota on 16,000 customers and 300 salespeople in 25 different industries:

=> 82% of salespeople fail to differentiate themselves from competitors.

=> 99% of salespeople set the wrong sales call objectives.

=> 86% of salespeople ask the wrong questions.

=> 95% of salespeople talk too much.

=> 62% of salespeople fail to ask for commitment.

Result?

They either fail to sell value, don't get their price or lose the business.

Why differentiate yourself?

Think about it. If consumers can buy the same products elsewhere, and if prospects can't see much difference between you and your competitors, WHY should they buy from you?

So, you should differentiate yourself

=> To give people a reason to buy from you!

=> Tactfully knock the competition

You will lose trust and credibility by criticizing your competitors - even if you are right and even if customers KNOW you are right. But there are ways to be tactful when you let customers know you ARE different from your competitors - WITHOUT naming the competition.

Some tactful phrases to differentiate yourself:

=> No other (company/product) comes close.

=> Unlike other (companies/products) . . .

=> Nobody can match our (quality/value/service/selection).

=> We give you more (value/service) than any other (company).

=> There's no comparison!

HAPPY SELLING!!